Perhaps no disaster in recent history has done more to show the need for strong business continuity and disaster recovery planning than the Japan earthquake and tsunami of 2011. This massive 9.0 Richter scale earthquake, which occurred off the Pacific coast of Japan, caused tsunami waves that reached more than six miles inland in spots. More than one million buildings were damaged or destroyed, and nearly 20,000 people died or went missing. Tsunami damage was estimated at more than $300 billion.
Ensuring that an organization can recover from disaster is a basic business requirement the board should explore regularly with management. Nowadays, leading organizations are taking this requirement and turning it into a strategic advantage. Namely, investments in operational resiliency are assisting organizations to become more responsive to client needs as well as improving operational reliability, quality and efficiency. It’s an effort you should consider.
Are you using strong strategic communication processes that build great relationships between your organization and the public?
Public relations has gained importance and visibility in the recent years as our marketplaces become more competitive and the exponential growth in proliferation of media. The importance of a well-crafted public relations campaign has never been greater. This includes not just generating coverage and visibility, but also fostering meaningful relationship with customers, clients, business partners, employees and the public.
Yogi Berra made a name for himself with his own brand of pithy and paradoxical statements, and the statement above is an excellent example.
You can’t schedule disasters, but you can plan to mitigate their effects. Whether it’s fires and floods, critical accidents by personnel, server crashes, viruses, hacking attacks, or even stock market crashes, you want to have a plan in place for resiliency and recovery. Although often described as “just common sense,” it’s really about taking responsibility and taking business continuity seriously.
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